Role of Behavioral Intention in Implementation of Green Information Systems among Malaysians

Significant advancements in Information Technology (IT) have improved work processes, efficiency, and business operations, but these advancements bring environmental sustainability issues. IT's role in climate change, resource management, waste production, and public health is critical yet often overlooked. Excessive energy use in IT operations contributes to negative environmental impacts. This research focuses on analyzing the behavioral determinants influencing information and communication technology (ICT) employees' participation in Green Information System (Green IS) practices in Malaysia. Additionally, it seeks to ascertain whether Malaysian ICT employees have a clear intention of incorporating Green IS in a bid to combat the aforementioned issues and guarantee the viability of a sustainable green environment. The study surveyed over 500 ICT employees from various Malaysian companies, with 183 responses analysed. Using PLS, the research examined four Technology Readiness Index (TRI) constructs—Optimism, Innovativeness, Insecurity, and Discomfort. Results indicated that Optimism and Innovativeness positively affected attitudes towards Green IS, while Insecurity had a negative impact. Discomfort showed no notable results. The findings revealed that subjective norms significantly influence Malaysian ICT employees more than perceived behavioral control. Attitude was a full mediator between TRI components and the willingness to implement Green IS. The study provides new insights into the TRI’s application in Green IS and highlights attitude's mediating role. Ultimately, the research suggests that attitude indirectly influences the genuine intention to adopt Green IS among Malaysian ICT employees. These findings are expected to promote the broader adoption of green technologies and raise public awareness about environmental sustainability.