Symbolic Consumption and Community Solidarity: An Analysis of the Orchestra Phenomenon in Rowoyoso Village, Wonokerto District, from Baudrillard's Perspective

This study analyzes the phenomenon of dangdut orchestras in Rowoyoso Village, Wonokerto, Pekalongan, an annual tradition after Eid al-Fitr that involves significant costs, often burdening the economy of residents. The issue is the willingness of the community to spend significant amounts of money on something that is not economically essential, driven by social pressure to avoid stigma and maintain community participation. Based on Jean Baudrillard's perspective on symbolic consumption, this study aims to examine the reasons for massive spending, uncover its symbolic meaning, and understand its role in strengtheningsolidarity. A qualitative case study method was employed, with data collection through in-depth interviews, participatory observation, and visual documentation. The results indicate that the orchestra functions as a symbolic system, where financial contributions reflect social status and self-identity. Direct participation in the orchestra is more satisfying than digital participation, suggesting that image and appearance are more important than economic reality. In line with Émile Durkheim, orchestras are vital social glue, a means of socializing, and a halal bihalal that strengthens collective bonds. However, this tradition also highlights social stratification and the strong community norms that encourage participation despite the burden. In conclusion, orchestras in Rowoyoso Village are richly symbolic social performances that are crucial in shaping community identity and cohesion.