Strategic Planning and Blockchain Governance Readiness for Sustainable Environmental Performance: An Exploratory COBIT-Based Study of Egypt’s Poultry Sector

This study investigates the readiness for blockchain governance and its potential influence on sustainable environmental performance within Egypt’s poultry supply chain. While blockchain adoption remains absent in the sector, its perceived potential in improving traceability, transparency, and sustainability in agri-food systems is increasingly recognised. The study proposes a COBIT 2019-based governance model that integrates strategic planning and blockchain frameworks to enhance green supply chain practices and environmental performance. Environmental awareness is considered a moderating factor, and green supply chain practices serve as a mediator between blockchain governance readiness and environmental outcomes. The conceptual model is grounded in the Technology-Organization-Environment (TOE) framework and validated using perception-based data from poultry professionals across Egypt. Findings suggest that firms with strategic planning capabilities and governance readiness are better positioned to adopt blockchain for environmental goals. The study provides practical insights for aligning digital transformation and environmental sustainability in Egypt’s agricultural sector.