A Strategic Framework for Designing Environmentally Sustainable Supply Chains in the Digital Transformation Era

This study aimed to develop a strategic framework for designing environmentally sustainable supply chains in the digital transformation era, focusing on how digital technologies influence sustainability integration across supply chain networks. A qualitative research design was employed, using semi-structured interviews with supply chain professionals and supporting secondary data from organizational reports and industry sources. Thematic analysis was used to identify key patterns related to digital adoption, sustainability practices, organizational alignment, and supply chain collaboration. The findings reveal that digital transformation significantly enhances supply chain visibility, transparency, and efficiency, enabling organizations to monitor environmental impacts in real time and make data-driven decisions. Strategic alignment between sustainability goals and business objectives emerged as a critical factor for successful implementation, supported by leadership commitment and innovation-driven practices. Collaboration among supply chain partners and the integration of circular economy principles further strengthen environmental outcomes. However, challenges such as high implementation costs, technological complexity, and organizational resistance remain significant barriers. The study implies that organizations must adopt a holistic and integrated approach, combining digital capabilities with strong governance, stakeholder engagement, and continuous improvement to achieve sustainable supply chain performance in a rapidly evolving digital landscape.