Evaluation of an educational video to support individuals attending colposcopy for the first time: An Australian resource

Background Colposcopy is a diagnostic procedure undertaken following an abnormal cervical screening result to assess and diagnose cervical precancer and cancer. First-time attendance is frequently associated with anxiety, uncertainty, and limited knowledge about the procedure. Evidence indicates that patient-facing information can enhance understanding, improve preparedness, and support attendance. In 2024, an educational video was introduced into outpatient care for first-time colposcopy patients at an Australian Dysplasia Clinic. The video was tailored to the clinical setting and embedded into appointment reminders and the hospital’s patient portal. This evaluation examined its reach, use, acceptability, and impacts. Methods A mixed-methods evaluation was conducted over three months in 2025 using website analytics and a patient survey (n = 70). Quantitative data examined reach and engagement, while survey responses explored usefulness, acceptability, and psychological impact. Descriptive statistics summarised quantitative findings, and open-ended responses provided qualitative insights. Results The video was viewed 1,101 times during the study period, with an average watch time of 3 minutes and 12 seconds. Among survey participants, 84% had watched the video, indicating strong reach and engagement. Viewers reported the video was easy to understand (98%) and an effective way to receive information (95%). The majority indicated that the video helped them feel prepared for their colposcopy (93%), reduced their concerns (83%), and did not increase anxiety (73%). Qualitative feedback emphasised the video was informative, clarified expectations and provided reassurance. Although 96% felt informed, many still expressed concerns about potential results of the colposcopy and future treatment options. Most (68%) suggested no changes to the video content, though some requested additional detail on procedure steps, including menstruation, biopsy and pain management and possible outcomes. Conclusions Embedding video resources into clinical systems is an effective strategy for improving patient knowledge and providing reassurance before a first colposcopy. While the video addressed informational needs and reduced concerns for most viewers, anxiety related to diagnostic outcomes persisted, underscoring the need for complementary and personalised emotional support strategies where required. These findings demonstrate the value and acceptability of video-based information in real world settings and inform future enhancements to patient-centred care.