Electric Vehicle Adoption in Jordan: Analyzing Consumer Motivations and Barriers

This study investigates the factors influencing electric vehicle (EV) adoption in Jordan, a small energy-importing country with a growing used EV market and strong renewable energy potential. A mixed-methods approach combined a quantitative survey (n = 135) with expert interviews to identify key drivers and barriers. Results show that technological factors, such as perceived reliability, driving range, and charging infrastructure, are the strongest predictors of adoption interest. Social influences, including peer opinions and widespread misconceptions, also shape consumer attitudes. Environmental benefits and cost savings matter but are often outweighed by practical technological and social considerations. Expert insights reinforced the need for stable incentives, reliable infrastructure, and public awareness campaigns to counter misinformation. Jordan’s newly approved gradual tax increases on EVs could challenge affordability if not balanced with clear policies, targeted incentives, and charging network improvements. The findings provide practical guidance for policymakers and industry stakeholders to design integrated strategies that address economic, technological, and social dimensions together, supporting sustainable transport growth in Jordan and similar emerging markets.