Technological Innovation and Regulatory Dynamics: Evaluating the Comprehensive Motivational Factors Propelling Consumer Shift Towards Electric Vehicle Ownership in Nigeria

This study explores the factors driving electric vehicle (EV) adoption in Lagos and Abuja using the Unified Theory of Acceptance and Technology (UTAUT) framework. Employing quantitative research method with 200 participants through surveys questionnaire items, and policy analysis, the study identified key predictors of EV purchase intentions. Technological innovation emerged as the strongest predictor (β = 0.42, p < 0.001), followed by regulatory environments (β = 0.37, p < 0.001). Economic factors, including total ownership costs and government subsidies, explained 32.6% of adoption variance. Consumer Priorities towards EV adoption revealed technological reliability (67.4%), environmental impact (52.3%) and long-term economic benefits (41.6%). The combination of technological readiness, charging infrastructure, and policy support accounted for 48.3% of variance in adoption rates across market segments. The research reveals that EV adoption in emerging markets requires integrated approaches addressing technological innovation, economic incentives, and regulatory frameworks simultaneously. Results demonstrate significant socio-economic variations, emphasizing that successful EV transition depends on creating comprehensive ecosystems rather than isolated interventions. The study provides valuable insights for policymakers, manufacturers, and innovators developing sustainable mobility solutions in emerging African markets, highlighting the complex interplay between technology, economics, regulation, and environmental consciousness in driving consumer behavior.