Monetizing Literacy Services: A Sustainable Infopreneurship and Tourism-Based Model for Reading Community

Introduction: Reading communities in Indonesia play a vital role in promoting literacy, especially in areas with limited access to formal education. However, their sustainability is often challenged by financial constraints and a lack of structured funding models. This study explores infopreneurship as an alternative model that integrates educational tourism and income-generating literacy services to ensure community-based reading initiatives remain socially impactful and economically viable. Method: Using an embedded mixed-methods approach, the study was conducted in Pabukon Ngadongeng , a reading community in West Java. Data were collected through closed-ended questionnaires (N = 88), focus group discussions (FGDs), in-depth interviews, and participatory observation. Quantitative data were analyzed using descriptive statistics, while qualitative data were thematically coded and validated through triangulation. Results: Findings reveal strong community support for monetized literacy services, as long as inclusivity is maintained. Products such as traditional storytelling, cultural literacy tours, and creative workshops are considered the most promising for educational tourism. However, concerns remain regarding social exclusion risks, resistance to change, and limitations in human resources. Flexible pricing schemes and community participation were identified as key enablers for acceptance. Discussion: The study confirms that infopreneurship, when implemented transparently and collaboratively, can bridge the gap between social mission and financial sustainability. Pabukon Ngadongeng demonstrates how integrating cultural content into paid literacy experiences can boost both engagement and economic value, without compromising access for vulnerable groups. However, strategic communication, institutional support, and capacity-building remain critical. Conclusion: Infopreneurship offers a viable and community-centered pathway for sustaining reading communities in Indonesia. Its success hinges on balancing educational equity, cultural relevance, and economic innovation through participatory and inclusive frameworks.