Optimizing Instagram Engagement: Insights into Content and Audience Behavior

This study investigates the relationship between content creation and audience behavior on Instagram, one of the most widely used social media platforms. By combining data from Instagram’s Graph API with a user survey, the research examines how individuals from various demographic backgrounds engage with content and identifies key preferences that can guide content creators and business owners in optimizing their strategies. The data collected through the Graph API provided insights into the performance of existing posts, while the survey gathered information about user demographics and content preferences. The analysis enabled the identification of optimal posting times, preferred content types, and other factors that influence user engagement. While the study successfully achieved its objectives and offered actionable recommenda- tions for content optimization, there remains potential for further refinement. Future research could expand these findings by incorporating additional data and exploring alternative method- ologies.