Ai - the Influence of Social Media Marketing on Brand Awareness

Social media facilitates interpersonal connections and enables the dissemination of personal viewpoints. Visual media formats, such as pictures and videos, are an effective means of entertainment comparable to television. As a result, they have become very significant in the realm of marketing. In recent times, several firms have shown a keen interest in engaging with their clients via social media and advertising their goods across various social media platforms. The present research specifically examined the impact of social media on the development of brand awareness among its users. Its objective was to determine if the extent of brand awareness affects consumers' intention to make a purchase. The findings suggest that the innovative material shared by brands, the online assistance provided by businesses before and after purchase, the promptness of user responses, the attitude towards the company, and the products or services offered by the brand might serve as incentives for consumers to engage with companies via social media and generate brand awareness. Furthermore, it demonstrates that the degree of brand awareness has an impact on consumers' purchasing intentions.