Shining Through Shadows: Uncovering Barriers and Facilitators to Solar Energy Adoption in Commercial Enterprises

This qualitative research delves into the multifaceted landscape of solar energy adoption in commercial enterprises, unveiling the intricacies of barriers and facilitators shaping businesses' transition towards sustainable energy practices. Through in-depth interviews and case studies, the study explores the interconnected themes of economic considerations, regulatory landscapes, technological readiness, organizational cultures, information and education, and collaboration and partnerships. Economic considerations play a pivotal role, with the upfront costs of solar installations acting as a significant barrier. However, businesses that successfully embrace solar power emphasize long-term economic benefits and return on investment as compelling facilitators. The regulatory landscape emerges as a critical factor, with supportive policies and clear regulations accelerating adoption, while ambiguity hampers progress. Technological readiness reflects the delicate balance between innovation, reliability, and perceived risks. Proactive sustainability-oriented cultures within organizational dynamics act as powerful facilitators, while resistance to change requires internal education and cultural transformation. Information and education serve as fundamental pillars, necessitating effective communication strategies and collaborative efforts for widespread awareness. Collaboration and partnerships are identified as key enablers, transcending individual businesses and fostering a supportive ecosystem. The study concludes that a holistic and collaborative approach, involving policymakers, industry stakeholders, and businesses, is essential for overcoming barriers and accelerating the transition to solar energy adoption.