Digital Transformation and Green HRM in Supply Chain Management: The Moderating Role of Human-AI Collaborative Interaction

This study investigates the complex relationship between digital transformation initiatives and green human resource management (HRM) practices in technology enterprises' supply chains, with a particular focus on JD.com's food delivery business. Using a mixed-methods approach combining structural equation modeling and fuzzy-set Qualitative Comparative Analysis (fsQCA), we examine how Human-AI collaborative interaction moderates this relationship. Data collected from 287 supply chain professionals reveals that digital transformation positively influences green HRM implementation, while Human-AI collaborative interaction strengthens this relationship. Consequently, our findings contribute to both theoretical understanding and practical applications in sustainable supply chain management, offering insights into how technology companies can balance digital innovation with environmental responsibility through effective human-technology integration.