Mega-Events After COVID-19: Strategies for Sustainable Recovery

This study examines how international mega-events have adapted to post-pandemic conditions, with a focus on sustainability, resilience, and the integration of public health. Employing a qualitative comparative case study design, the analysis spans events such as the Olympic Games, FIFA World Cup, Lollapalooza, and NASCAR’s Chicago Street Race. Drawing on numerous secondary sources, the study explores shifts in infrastructure planning, socio-cultural engagement, marketing strategies, and environmental practices. The findings reveal a pivot toward modular infrastructure, hybrid formats, and community-centered governance. The research contributes to event management theory by highlighting emergent adaptive strategies and offering a framework for more resilient, inclusive, and sustainable mega-event planning.