Rural Tourism – a Factor of Sustainable Development for the Traditional Rural Area of Bucovina, Romania

Rural tourism in Bucovina, Romania thrives due to its unspoiled natural landscapes, preserved rural traditions, and rich ethnographic heritage, including folk architecture, crafts, and festivals. The region is renowned for its uniquely painted monasteries, part of the UNESCO World Heritage, blending history, tradition, and spirituality. This study analyzes Bucovina as a rural tourism destination, focusing on three key areas: Gura Humorului, Câmpulung Moldovenesc, and Dorna. It evaluates the region’s appeal through tourism market indicators over a 10-year period (2014-2023). Findings highlight the sector’s strong development potential, evidenced by a significant increase in accommodation facilities, lodging capacity, tourist arrivals and overnights. Rural tourism positively impacts sustainable development by preserving traditions, enhancing social life, and supporting local crafts. Despite the increase in arrivals and overnight stays, the average length of stay remains relatively low. However, Bucovina’s rural tourism continues to expand, offering a sustainable model that balances cultural heritage with economic growth. This study is crucial for understanding the region’s tourism dynamics and informing future strategies for sustainable rural development.