Development of Tourism in the Republic of Kosovo Through Sustainable Promotion Strategies

This study aims to analyze the importance of sustainable strategies in promoting tourism in Kosovo, treating it as a key factor for economic development and the preservation of natural and cultural heritage. One of the most effective ways to improve competitiveness in the tourism sector is the creation of thematic packages, which highlight local resources while diversifying the tourism offer. Following the promotion by the World Tourism Organization (WTO) 2002, [1] of sustainable tourism indicators since the 1990s, this study treats these indicators as essential tools for policy development, planning, and destination management. To conduct this study, various research methods were used, including statistical analysis of tourist flows and a correlation test to assess the relationships between key factors in the tourism industry. This paper aims to provide recommendations for sustainable tourism promotion policies that support local economic development, preserve Kosovo’s cultural and natural values, and position it as a competitive destination in the region.