Trust and Sustainability: Best Practices in Supplier Collaborations Within Italian Dining
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This research examines the convergence of trust and sustainability in supplier relationships within the Italian dining sector, emphasizing the essential importance of trust in forming and sustaining successful collaborations. With the increasing need for sustainable practices from customers and regulatory entities, understanding the dynamics of trust in supplier relationships is essential. This qualitative research, conducted via interviews with 51 stakeholders from diverse Italian eating businesses, highlights critical themes including trust, transparency, shared values, communication, and the obstacles encountered in establishing lasting relationships. The results indicate that trust is fundamental to enduring relationships, facilitating open communication and cooperative endeavors aimed at common sustainability objectives. Transparency in sourcing processes and the congruence of values between restaurants and suppliers are crucial for cultivating trust. Nonetheless, problems such as price competition and variable product quality may jeopardize these connections, requiring efficient communication to resolve issues and sustain alignment. Moreover, external factors, such as customer expectations and regulatory modifications, necessitate that both parties adjust their processes and improve teamwork. The study highlights the significance of proactive involvement and education in building trust and maintaining relationships. This study offers significant insights into the intricate relationship between trust and sustainability, presenting practical implications for stakeholders in the Italian dining sector and establishing a framework for further research aimed at improving supplier relationships in the context of sustainability.