Investigating the Short Food Supply Chain for Fresh Products in Jordan: Insights from Farmers, Intermediaries, and Retailer

This study investigates short food supply chains (SFSCs) for fresh products in Jordan from the perspectives of key stakeholders, including farmers, intermediaries, and retailers. A qualitative approach is employed, utilizing 30 semi-structured interviews. Thematic analysis was used for data analysis. Through thematic analysis, this research identifies critical themes such as market dynamics, supply chain relationships and communication, operations and efficiency, sustainability practices, and challenges and opportunities. The results reveal that trust and communication are critical for maintaining SFSCs in Jordan, though these interactions are largely informal and reliant on intermediaries. Market dynamics demonstrate a growing preference for locally sourced produce driven by affordability, quality, and availability. Sustainability practices across economic, social, and environmental dimensions are evident, but challenges persist including limited infrastructure, financial challenges, and climate-related vulnerabilities. This research addresses the limited literature on SFSCs in developing countries. It provides comprehensive insights into their benefits and challenges. The findings confirm the role of SFSCs in enhancing Jordan’s food security, reducing dependence on imports, and supporting local communities. Practical recommendations are offered to stakeholders and policymakers to improve SFSC's resilience and sustainability.