A Study on the Application of Weights to the Valuation Basis of Development Projects in the Analysis of Bid Decision Factors for Non-Performing Real Estate Project Financing

This study aims to derive internal and external characteristics of non-performing real estate Project Financing workplaces and examine the effects of specific factors on their successful bidding. In addition, significant variables are selected based on the analysis result, and an AHP analysis is performed to establish a new valuation system for real estate development projects. After careful consideration of various literature reviews and expert opinions, the analysis model is established to secure the suitability of the study model with the error range minimized. As AHP was performed based on the newly established hierarchy, the higher ranks of each valuation factor were derived based on priority and importance, and the valuation basis was rearranged accordingly. The conclusion was derived through a comprehensive review of the results of the two analyses above. It was verified that certain factors—business feasibility assessment, work performance assessment, basal evaluation—played key roles in the success and successful bidding of real estate projects. This point suggests that strict project management and performance standards must be set based on the economic achievements of financial validity indexes and business performance capabilities. Stable profit distribution and business transparency are also viewed as vital factors for the success of projects. Therefore, this study reestablishes the valuation basis for development projects and presents policy suggestions on location propriety and business advancement based on the analysis of non-performing PF bid decision factors and the development project valuation basis.