Leveraging Machine Learning to Analyze Semantic User Interactions in Visual Analytics

In the field of visualization, understanding users’ analytical reasoning is important for evaluating the effectiveness of visualization applications. Several studies have been conducted to capture and analyze user interactions to comprehend this reasoning process. However, few have successfully linked these interactions to users’ reasoning processes. This paper introduces an approach that addresses the limitation by correlating semantic user interactions with analysis decisions using an interactive wire transaction analysis system and a visual state transition matrix, both designed as visual analytics applications. The system enables interactive analysis for evaluating financial fraud in wire transactions. It also allows mapping captured user interactions and analytical decisions back onto the visualization to reveal their decision differences. The visual state transition matrix further aids in understanding users’ analytical flows, revealing their decision-making processes. Classification machine learning algorithms are applied to evaluate the effectiveness of our approach in understanding users’ analytical reasoning process by connecting the captured semantic user interactions to their decisions (i.e., suspicious, not suspicious, and inconclusive) on wire transactions. With the algorithms, an average of 72% accuracy is determined to classify the semantic user interactions. For classifying individual decisions, the average accuracy is 70%. Notably, the accuracy for classifying ‘inconclusive’ decisions is 83%. Overall, the proposed approach improves the understanding of users’ analytical decisions and provides a robust method for evaluating user interactions in visualization tools.