How the Music Machine Makes Myths Real: AI, Holograms, and Ashley Eternal

Since ancient times, music has been instrumental in giving life to the stories we build our identities and cultures around. I will examine how, in our time, music creates new myths by creating its own heroes and heroines through capital and the star system. In traditional literary and cultural analysis, a distinction was drawn between the natural and the supernatural when discussing literary mythology; in the twentieth century, an equivalent distinction was made in works of art that, in Baudrillard’s terminology, make use of the realms of the real and the “hyperreal” (1981). In today’s mythmaking, the supernatural has been largely replaced by the technological, and recent developments blur the line between science fiction and fantasy; tech has become megalotech. A recent episode of the television series Black Mirror, “Rachel, Jack, and Ashley Too” (2019), explores these concepts with an examination of the pros and cons of replacing human performers with AI simulacra.