Social Media on Election Campaigns: Bibliometric Analysis of Global Research Trends and Future Directions

This study employs bibliometric analysis to investigate the evolving research landscape of social media's impact on elections from 2010 to 2024, using Scopus data. Social media has profoundly altered political communication, taking rigorous examination of its influence. This analysis identifies key authors, publications, and trends, and maps the intellectual structure of the field. Additionally, this explores communication research evolution, focusing on misinformation, algorithmic influence, and voter behavior. By analyzing co-authorship, co-occurrence, and citations, we address research questions concerning this domain's current state, emerging trends, key contributors, and core topics. This research aims to provide a comprehensive overview, highlighting knowledge gaps and informing future studies and policy development in the digital age of elections.