Driving Factors for the Adoption of Blockchain: A Focus on Startup Entrepreneurs

Blockchain technology (BT) is trusted for its secure features. This paper investigates the factors that enhance startup entrepreneurs' adoption of blockchain technology. The study proposed an integrated and advanced conceptual framework based on the TAM, RTAM, UTAUT, and TRI frameworks through a comprehensive analysis of existing literature via narrative literature review (NLR) to unearth enabling factors that facilitate BT adoption by entrepreneurs. The proposed framework shows that BT adoption is enabled by initial, perception, intention, and actual usage. The hindering factors such as skill shortage, security (trust issues), limited capital, policy gap, and many more remain challenging. The research provides insightful findings that will provide an enabling ecosystem that allows startup entrepreneurs to adopt blockchain technology.