Sustainability in the Hotel Sector: A Research Study in Greece

Tourism is an essential economic sector in Greece, contributing over 25% to its GDP. The hotel sector is a significant component of the tourism industry, which plays also a vital role in the economy of Greece.  However, its environmental impact—manifesting through high energy usage, water consumption, and waste generation—poses significant challenges. This study explores sustainable practices within Greek hotels, emphasizing the adoption of circular economy principles, green certifications, and guest engagement strategies. Using case studies, published data from surveys, and policy analysis, the study identifies barriers such as financial limitations and infrastructural gaps. The methodology combines detailed analysis of five case studies, a survey of 200 hotel managers, and policy analysis to assess the barriers and opportunities for sustainability. Key barriers, such as financial constraints and infrastructural gaps, were identified through stakeholder surveys and policy evaluations. These obstacles significantly impact the sector's ability to implement green practices, particularly in energy-intensive operations and waste management. Recommendations include financial incentives, region-specific policies, and advanced technological solutions. By addressing these barriers, the study aligns with global frameworks such as the United Nations Sustainable Development Goals (SDGs), specifically SDG 7 (Affordable and Clean Energy) and SDG 12 (Responsible Consumption and Production).  Key findings include the critical role of tailored regional policies, the impact of financial incentives on sustainability adoption, and the necessity for advanced technological solutions in addressing infrastructure deficiencies. These contributions underscore the transformative potential of embedding sustainability into the hotel sector and highlight Greece's potential to become a leader in global sustainable tourism.