Reproducing Misogyny: Cultural Adaptations and Radicalization in the Indian and Malayali Manosphere

Recent times have witnessed a significant resurgence of anti-feminist sentiments globally manifesting primarily through digital communities collectively known as the manosphere. This paper outlines the complex landscape of online misogynistic communities, exploring their ideological structures, radicalization processes, and potential societal implications. By looking into the emerging discourses, the paper aims to map the emerging landscape of Indian and Malayali manosphere communities, examine their distinct characteristics, and contribute to the limited academic discourse on manosphere variants outside Western contexts. The paper provides a preliminary look at the Indian manosphere characterized by content creators mimicking global misogynistic influencers and self-styled mentors who provide relationship advice rooted in deeply misogynistic ideologies backed by conservative political structures. The Malayali manosphere is presented as a regional variant with a distinct identity, distinguished by innovative terminologies and spanning both Kerala and the global Malayali diaspora.