Optimizing BATNA Strategies in Negotiation: Insights from Theory and Practice

  1. Shreesham Pandey
  2. Abhinav Kumar
  3. Anshul Saini
  4. Aryan Mallik
  5. Sachin Choudhary
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Abstract

Negotiation is a critical skill in various domains, pivotal for achieving mutually beneficial agreements. Central to effective negotiation is the concept of BATNA (Best Alternative to a Negotiated Agreement), conceptualized by Fisher and Ury. This paper explores the multifaceted aspects of BATNA, delving into its definition, psychological implications, strategies for optimization, and practical applications. Through a comprehensive analysis of BATNA, this study aims to equip negotiators with tools to enhance their negotiation outcomes. By synthesizing insights from real-world case studies and theoretical frameworks, this research underscores the significance of BATNA in contemporary negotiation paradigms.

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  1. Version published to 10.31235/osf.io/vhswn_v1 on OSF Preprints