Understanding UK behavioural research capability in 2024: A cross-sector survey

Behavioural research can inform effective responses to global challenges, but its application across sectors remains uneven and poorly coordinated. This survey study aimed to map the current ecosystem of behavioural research across UK sectors to identify priorities for its application, capability needs, and opportunities for strategic integration to effectively address these challenges. Invitations were distributed via mailing list, website, social media channels, and snowball sampling. We received 657 responses by people who conduct or use behavioural research in public, private and voluntary sectors. Respondents reported conducting applied (93 per cent) and/or pure (27 per cent) research across the UK. Current priorities for the application of behavioural research centred on climate action, health, methodological advances, and use of artificial intelligence. Perceived capability gaps include technological abilities, and knowledge relating to intervention design, implementation and evaluation. Broader barriers to conducting behavioural research include lack of confidence, limited funding and training, access to 'experts', and lack of acceptance of behavioural research. Findings highlight a need to increase capability through addressing skills and knowledge gaps, leadership engagement, and increasing resources for collaborative translation of behavioural research into practice. Approaches to addressing findings are being explored through sector-specific workshops and will inform future survey waves.