A Negative Lens: Sentiment in Local and National News, 2000-2019

How has the nationalization of news consumption changed the general sentiment received by news consumers? This study examines the sentiment differences between local and national newspaper coverage in the United States from 2000 to 2019. Using a sample of front-page articles from 12 local newspapers across different circulation tiers and 3 national newspapers, the research analyzes sentiment scores and issue coverage. I find that local newspapers, especially those with smaller circulations, consistently employ a more positive tone compared to national newspapers overall and on specific issues. Contrary to expectations, local newspapers became more positive over time, widening the sentiment gap with national outlets. The study suggests that the decline of local news and increased reliance on national sources may expose readers to more negative content overall. These findings have implications for understanding how changes in the media landscape could impact public perceptions and civic engagement. They also suggest greater attention should be paid to low-circulation local newspaper, who are often excluded from content analyses of local news.