From the Platform Society to the AI Society: Towards Critical Studies of Generative AI

The era of AI has begun. Generative AI is rapidly reshaping knowledge production, culture, and political authority, giving rise to an emerging AI society. Yet this transformation did not emerge ex nihilo. This paper argues that the AI society can only be understood in relation to the platform society from which it arises. Tracing the transition from platforms to AI, we identify interlinked economic, epistemic, and political shifts. Economically, AI emerges within platform-based rentier capitalism but reconfigures the monopoly mechanisms on which its accumulation depends. Epistemically, LLMs mark a shift from predictive to generative epistemics, entangling theory formation and knowledge production with private research-as-a-service infrastructures. Politically, governance shifts from data politics to alignment politics: from shaping visibility to shaping what can be said, thought, and imagined. Together, these transformations signal a qualitative shift in mediation—from governing interaction to governing cognition itself—and call for a Critical AI Studies.