Blockchain in Global Trade: Insights from the TradeLens Experiment

The digital transformation of global supply chains has aimed to enhance transparency, efficiency, and security, with blockchain emerging as a key enabler. This paper examines Maersk’s TradeLens initiative, a blockchain-powered shipping platform, within the broader context of digital supply chain innovation. Initially launched to revolutionize maritime logistics, TradeLens demonstrated blockchain’s potential for data sharing, risk mitigation, and operational streamlining. However, despite technological promise and industry participation, it was discontinued in early 2023 due to challenges in scaling adoption and achieving commercial viability. This study critically evaluates the structural, strategic, and economic barriers that hindered its success, providing key insights for future digital supply chain transformations. We highlight the necessity of industry-wide collaboration, governance frameworks, regulatory alignment, and sustainable business models to ensure the viability of digital trade networks.