Сервісологія в системі наукового знання

The article conceptualizes serviceology as an emerging interdisciplinary field at the intersection of philosophy, sociology, economics, and cultural studies. Building on the human needs paradigm, the authors distinguish between service and service provision, argue for the autonomy of service as a social institution, and outline the object (human and needs), subject (methods of identifying and satisfying needs), and methodology (systems approach; preferences and time-budget methods). The paper justifies separating theoretical serviceology from practice-oriented “service activity,” and shows how service development accompanies the rise of a “service society.” Implications are drawn for hospitality, tourism, management and marketing as domains that require a systematic theory of services.