What Drives Trust in Social Media? The Role of Misinformation Perceptions and User Satisfaction

PurposeThis study investigates how perceptions of misinformation and satisfaction with social media experiences influence trust in information from social media platforms. With the growing concern over misinformation and declining trust in digital content, understanding these relationships is critical for improving the credibility of online information environments.Design/methodology/approachData were drawn from 1,258 U.S. adults participating in Wave 109 of the Pew Research Center’s American Trends Panel (ATP). Multivariable linear regression was conducted to examine the associations between trust in social media information and two predictors: satisfaction with social media news experiences and support for restricting false information online. Demographic variables such as age, sex, education, race/ethnicity, and marital status were included as covariates.FindingsBoth satisfaction with social media and support for misinformation restriction were significantly associated with greater trust in social media information. Education level also had a modest but statistically significant effect. These findings suggest that positive user experiences and perceived platform accountability contribute to higher trust in online information.Practical implicationsSocial media platforms should enhance user satisfaction and transparently address misinformation to foster trust. Improving content moderation systems, enhancing the user interface, and clearly communicating fact-checking processes can strengthen user confidence in digital information.Originality/valueThis study is among the first to jointly examine the roles of misinformation perceptions and satisfaction in shaping trust in social media information. It offers empirical evidence using nationally representative data and contributes actionable insights for platforms, educators, and policymakers seeking to improve digital trust.