Exploring the Socio-Cultural and Economic Impacts of Tourism on Rural Communities in Tamil Nadu

Tourism has become a vital driver for economic growth and cultural exchange inTamil Nadu, particularly in rural areas where traditional customs and livelihoods coexist withincreasing visitor numbers(N. et al., 2024). This study employs qualitative methods, includingsemi-structured interviews, focus group discussions, and participant observations, to assess thesocio-cultural and economic effects of tourism on rural communities. Findings reveal that whiletourism generates economic benefits such as increased income and job creation, it also presentschallenges like seasonal fluctuations and over-reliance on the industry. Socio-culturally, tourismfosters cultural interaction and empowers marginalized groups, especially women, throughentrepreneurship. However, concerns arise regarding the erosion of traditional values andcustoms. Environmental impacts are evident, with increased pressure on natural resources andinfrastructure, although eco-tourism initiatives have spurred conservation efforts. The studyunderscores the need for community-focused and sustainable tourism frameworks that aligneconomic benefits with cultural preservation and environmental sustainability. Inclusive policiesthat engage local stakeholders in decision-making are essential for ensuring tourism developmentaligns with community priorities and long-term sustainability.