Cultural policies and proto-industrial organization: A case study of heritage in Mayan

This research examines, using a qualitative approach, the role of family microenterprises in Teabo, Yucatán, in promoting sustainable development and preserving Mayan cultural identity. A case study is conducted using a phenomenological and interpretive approach to compare two delivery models in the local cultural sector: one based on direct delivery (B2C) and the other on a third-party delivery (collaborative platform). This research uses interviews, participatory observation, and visual analysis. The findings show that artisanal bread and hipiles go beyond being mere economic goods; they are cultural stories that strengthen social unity, knowledge transmission, and the local economy, especially when women play a key role in knowledge management. The semiotic examination highlights that these products represent cultural signs with symbolic value, which affect how consumers perceive them and foster the sustainability of identity. The discussion underscores the relevance of cultural heritage as a source of competitive advantage and the role of inclusive cultural public policies. It follows that incorporating organizational strategies focused on gender and interculturality makes it possible to strengthen the relationship between tradition and innovation. This contributes to the well-being of Indigenous communities.