The Role of Selective Attention in Value-Modulated Attentional Capture

Stimuli that reliably predict reward can capture attention. Value‑Modulated Attentional Capture (VMAC) is typically viewed as independent of task goals or physical salience, arising from Pavlovian learning. However, recent evidence suggests that the awareness of the stimulus‑reward contingency may be necessary during the acquisition of such attentional biases, although the underlying mechanism remains unclear. One possibility is that awareness mediates the learning process of VMAC by directing selective, top-down attention toward the reward‑predictive feature. The present preregistered study tested whether reward‑related attentional biases arise primarily from such selective attention, independently of awareness. Participants performed a visual search task in which one of two singleton distractors—one predicting high reward, the other low reward—appeared on a subset of trials. Selective attention to the reward‑predictive feature (distractor color) was manipulated between groups: In some trials, one group reported the distractor’s color, while the other group reported an irrelevant feature (its location). Otherwise, the stimulus–reward contingencies remained identical for both groups. VMAC, as measured by slower response times for the high‑value compared to the low‑value distractor, emerged only in the group that reported the color. Critically, the previous result cannot be explained by individual differences in awareness. These findings demonstrate a causal role of selective attention in the acquisition of reward-related attentional biases.