Attitudes Toward Technology and Artificial Intelligence: The Role of Demographic and Personality Factors

The advancement of Artificial Intelligence (AI) has sparked interest in understanding public attitudes toward this emerging technology. While previous research has examined various demographic and psychological factors, the role of personality traits remains relatively underexplored, especially in comparing attitudes toward AI and technology in general. This study addresses this gap, revealing that openness predicts a positive attitude toward AI, but not technology overall, while agreeableness influences technology attitudes but not AI. Additionally, younger age and male gender predict positive attitudes toward both AI and technology. These findings update the current academic discourse on AI acceptance and offer practical guidance for engaging groups less inclined to adopt AI.