Modeling and managing behavior change in groups: A Boolean network method

Social influence processes can induce desired or undesired behavior change in individual members of a group. Empirical modeling of group processes and the design of network-based interventions meant to promote desired behavior change is somewhat limited be-cause the models often assume that the social influence is assimilative only and that the networks are not fully connected. We introduce a Boolean network method that addresses these two limitations. In line with dynamical systems principles, temporal changes in group members’ behavior are modeled as a Boolean network that also allows for application of control theory design of group management strategies that might direct the groups to-wards desired behavior. To illustrate the utility of the method for psychology, we apply the Boolean network method to empirical data of individuals’ self-disclosure behavior in multi-week therapy groups (N = 135, 18 groups, T = 10 ∼ 16 weeks). Empirical results provide descrip-tion of each group member’s pattern of self-disclosure and social influence and identification of group-specific network control strategies that would elicit self-disclosure from the majori-ty of the group. Of the 18 group models, 16 included both assimilative and repulsive social in-fluence. Useful control strategies were not needed for 10 already well-functioning groups, were identified for 6 groups, and were not available for 2 groups. The findings illustrate the utility of the Boolean network method for modeling the simultaneous existence of assimila-tive and repulsive social influence processes in small groups, and developing strategies that may direct groups toward desired states without manipulating social ties.