Analysing the Impact of Digital Marketplaces on Farmer Livelihoods

The rise of e-commerce and advent of digital marketplaces has revolutionised the agriculture sector, offering farmers new avenues for market access, information exchange and financial transactions. This research delves into this transformational influence of digital marketplaces on farmer’s livelihoods, aiming to provide a comprehensive understanding of opportunities and challenges they present. Drawing on a combination of qualitative and quantitative research methods, the study examines the socioeconomic implications of digital marketplaces for farmers across diverse geographical and socioeconomic contexts. Furthermore, the research investigates the role of smart logistic systems contributing to success of agro-based digital marketplaces and the role of digital literacy, infrastructure and institutional support in mediating the impact of digital marketplaces on livelihoods of small holder farmers. Adding further into the bucket, this research assesses the broader implications of digitalization in agriculture, including its effects on market dynamics, value chains, and rural development. It explores potential risks involved dealing with perishable goods while also exploring strategies to mitigate these challenges and maximize the benefits for smallholder farmers.