A Wild Mind and a Disciplined Eye: Unleashing Human-GenAI Creativity Through Simulated Entity Elicitation

Generative AI (GenAI) has rapidly emerged as a revolutionary technology that enables new ways to generate and recombine knowledge. Despite its significant potential, research on GenAI's role in enhancing organizational creativity is still in its early stages. The present work advances this emerging field by focusing on the human-GenAI dyad. Specifically, we propose a model of hybrid creative process designed to maximize the synergistic potential of the human-GenAI interaction. Drawing on machine learning literature, we conceptualize GenAI as a superposition of latent entities. Based on this notion, we rigorously show how the simulated entity elicitation process enhances the creative potential of the human-GenAI interaction. Beyond its practical utility to managers, the model provides new insights into human-GenAI mutual augmentation, the nature of creativity, and the skills and cognitive properties involved.