Institutional and Instructional Readiness for Artificial Intelligence Integration in Creative Course Offering

The growing accessibility of artificial intelligence presents both significant opportunities and pressing challenges in various industries and sectors of society, particularly within creative disciplines. Concerns over job displacement, ethical implications, and intellectual property rights underscore the responsibility of learning institutions to prepare learners for a future driven by digital disruptions. By utilizing a cross-sectional descriptive research design, this study examines institutional and instructional readiness in integrating artificial intelligence in creative courses. Students pursuing creative courses were selected from a private higher education institution in the Philippines. The findings reveal that while students demonstrate a high level of awareness and conceptual understanding of artificial intelligence, institutional readiness remains limited, particularly in areas such as faculty capacity, pedagogical practices, and systemic support mechanisms. These results highlight the urgent need for strategic interventions, including curriculum enhancement, faculty development initiatives, and infrastructure investments, to establish sustainable artificial intelligence-integrated learning environments. Thus, the study underscores the importance of aligning educational systems with technological advancements to equip creative professionals with the competencies and skills necessary to thrive in an increasingly digital world.