The Impact Mechanism of Digital Transformation on Digital Innovation Performance in Service Enterprises
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In the era of digital intelligence, how digital transformation impacts the digital innovation performance of service enterprises has become a crucial topic of current focus. From the perspective of digital innovation capability and learning orientation, this study investigates the impact mechanism of digital transformation on digital innovation performance in service enterprises by collecting 284 valid samples from logistics companies. Empirical research has found that: (1) digital transformation can promote the improvement of digital innovation performance; (2) In terms of mechanism, digital innovation capability plays a mediating role between digital transformation and digital innovation performance, and learning orientation positively moderates the impact of digital transformation on digital innovation performance. The research conclusion further expands the role path of digital transformation on digital innovation performance, providing theoretical basis and inspiration for the implementation of digital transformation in service enterprises and the improvement of digital innovation performance.
