Shaping Green Workplace Behavior in Tourism and Hospitality: Organizational Learning, Workforce Agility and Organizational Intelligence

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Abstract

This study investigates the mediating roles of green workforce agility and organizational intelligence in the relationship between organizational learning and green competitive advantage in the tourism–hospitality industry. The study is strategically positioned within the context of SDGs and Saudi Arabia’s national priorities for research, development, and innovation under Vision 2030. The study collected data from the employees of travel agencies and hotels, yielding 482 valid responses. The results also indicated that organizational learning has a positive effect on green competitive advantage and green agile workforce, as well as organizational intelligence. Furthermore, we have also discovered that green agile workforce and organizational intelligence are the partial mediators in the association of organizational learning with green competitive advantage. This research extends prior evidence by providing empirical proof that green workforce agility and organizational intelligence operate as key workplace behavioral mechanisms through which organizational learning is translated into green competitive advantage. In doing so, the study reframes sustainability not only as a strategic or technological issue but as a matter of how employees behave, communicate, and coordinate around green objectives inside tourism and hospitality organizations. The results offer a validated framework for tourism enterprises to align their leadership practices, internal communication patterns, and learning structures with Saudi Arabia’s economic diversification and sustainability goals, demonstrating how cultivating learning-driven, behaviorally agile workplaces directly contributes to advancing national vision objectives and the broader 2030 Agenda for Sustainable Development.

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