Knowledge, Attitude, and Behavior of Olive Oil Consumers Regarding Quality, Usage, and Storage Practices Among Adult Population of Arabian Countries

Background Olive oil is widely used in the Arab world for both culinary and medicinal purposes. Despite the well-documented health benefits of olive oil, particularly extra virgin olive oil (EVOO), there is limited knowledge about consumer knowledge, attitudes, and practices (KAP) regarding its proper use and storage across different countries. This study aims to assess purchasing habits, usage patterns, and storage practices, as well as the knowledge, attitudes, and practices related to olive oil among Arab consumers in such region Methodology : A cross-sectional-self administered questionnaire-based study was conducted among 511 participants from Jordan, Morocco, and Egypt. Data were analyzed using simple and multiple linear regression models to identify demographic and lifestyle factors influencing KAP scores. Results The study showed low knowledge levels across all countries, with median scores of 6\(\:\pm\:4.25\) out of 15. All three countries ' attitudes towards olive oil were neutral, with median attitude scores ranging from 23\(\:\pm\:4.25\) out of 35. Practice scores indicated moderate behavior, with median scores between 7\(\:\pm\:2\) out of 10. Regression analysis revealed that the age of the participants significantly affected knowledge (B = 0.138, p  < 0.001); while involvement in olive oil production was associated with lower knowledge and less favorable attitudes (B=-0.133, p = 0.001 and B=-0.103, p = 0.020, respectively). A significant gap was found in consumer awareness about proper storage methods and certain types of olive oil, including olive pomace oil. Conclusion Olive oil consumption is prevalent in Jordan, Morocco, and Egypt; however, knowledge regarding its proper use and storage is inadequate. Public health interventions focusing on education, particularly emphasizing the benefits of high-quality oils and correct storage practices, are necessary to improve consumer behavior and maintain the health benefits of olive oil. Future research should investigate the long-term effects of these educational interventions.