Exploring the potential of Generative artificial intelligence in supply chain management: A systematic literature review, STM &; TCCM approach

Generative Artificial Intelligence (Gen-AI) is the next big thing and a promising tool for the growth of organizations. It opens up new ways to improve forecasting and sustainability, and it also makes it possible for people and machines to work together. It also. We wanted to understand how Gen-AI aids organizations in managing their supply chains through a systematic literature review. We have analysed articles from 2013 to 2025 by using Structural Topic Modelling (STM) and the TCCM (Theory, Context, Characteristics, and Methodology) framework. We have identified five themes from the extant literature on the potential implementation of Gen-AI in transforming supply chain management (SCM). We have proposed six future research directions that can enhance the application of Gen-AI in managing supply chains.