Sustainable Financial Practices – Navigating Personal Finance for a Greener Future

The increasing focus on social and environmental responsibility has highlighted sustainable financial practices, particularly in emerging economies such as India. This research examines awareness, conduct, and drivers of sustainable finance among Indian consumers. Based on a systematic questionnaire and statistical evidence, the research finds that there are considerable differences between awareness and actual use of green financial products. Level of education, information availability, and institutional influence become the key drivers of sustainable financial choice. The research emphasizes the imperative for higher levels of financial literacy and policy action to improve sustainable personal finance options. This study adds to the body of knowledge on green finance and provides actionable suggestions to stakeholders to improve sustainability's knowledge-action gap.