Culture Based Informal Entrepreneurship and Inclusive Income Growth Among Malay Women In Seberang Jambi From A Feminist Economic Perspective

The problem of gender inequality which is still quite high in access and control over economic resources in society, especially for Jambi Malay women in the informal sector or home industry, is an interesting thing to study using qualitative research methods through a Community-based participatory research approach involving collaborative partnerships between researchers and nonacademic stakeholders. The results of the study show 1) the economic participation of Jambi Malay women can support the family economy of the community; 2) their income in the informal sector based on culture has increased quite well in meeting family needs; 3) strategies that can increase their income in this informal sector based on culture by implementing digital-based marketing management; and 4) the participation and increase in their income from a gender perspective can help in designing more inclusive and sustainable policies, recognizing and strengthening local economic development, formulating strategies for women's access to economic resources, maintaining and promoting the cultural heritage of the Jambi Malay Tribe.