Trustworthy Generative AI for Information Integrity: Understanding Consumer Trust, Misinformation Risks, and Behaviour in the Indian Digital Ecosystem

This study aims to analyses how generative artificial Intelligence influence the consumer trust, information integrity and user behavior in India due to its digitally expanding movies. Multimodal system and large language modes are getting more effective ibn sectors which includes education, commerce, health and public services. However, the challenges of hallucinated outputs, misinformation and synthetic media are creating negative effect on the organization. Unique context of India’s diversity, embedded trust and unmatched digital literacy trust amplified the susceptibility for AI driven misinformation. For addressing the challenges, 141 peer reviewed studies are being analyzed through LDA topic modelling, co-occurrence network and sentiment analysis for the thematic trends. The overall findings revealed six themes on which spanning the governance, ethics, societal risk and domain-based AI use. This study offers a contribution to the structured understanding of how Indian users form trust and analyses the AI generated content. This study also offers the guidance for developing a trustworthy generative AI system.