The Impact of Sustainable Logistics Service Quality in E-shopping Applications on Consumer Purchase Decision-Making Stages: A Survey Study in the Arab Gulf

This study aims to examine the impact of sustainable logistics service quality (SLSQ) on consumer purchase decision-making stages in e-shopping apps in the Arab Gulf, employing a survey-based methodology with 390 participants who were selected based on a convenience sample. Despite the global research interest of this research area, most of the literature that is available focuses on the Western or Asian markets and few empirical studies have been undertaken in the Arab Gulf, where unique cultural, regulatory, and infrastructural conditions shape consumer demands and logistics operations. The results of this study collectively demonstrate a strong and consistent relationship between (SLSQ) and the stages of consumer purchase decision-making in e-shopping applications across the Arab Gulf region, with moderating factors such as environmental concern and attitudes toward governmental sustainability plans. The high means observed for green packaging and smart returns/reverse logistics indicate that consumers in the Gulf prioritize tangible and convenient sustainability features that directly impact their experience. On the other hand, aspects such as carbon footprint management received relatively lower attention, likely due to their abstract or less visible nature to the average online shopper. Nationality and education level had the most consistent and significant effects across all decision-making stages, suggesting that cultural background and educational attainment shape consumers’ understanding and appreciation of sustainable logistics. Age, profession, and income also influenced most stages, indicating that lifestyle and economic capability play key roles in shaping e-shopping decisions