Factors Influencing the Use of Skin Bleaching Products Among Women in Mogadishu, Somalia

Background . Skin bleaching is common among women in Mogadishu, Somalia, despite associated health risks. This study investigates the socio-demographic factors, awareness, and socio-cultural motivations influencing the use of skin bleaching products (SBPs). Method . A cross-sectional study was conducted between March and July 2024, involving 425 young women aged 18-35 years across five districts in Mogadishu.Data was collected using structured questionnaires and analysed with SPSS software to examine socio-demographic factors, health risk awareness, and socio-cultural motivators. Results . Most respondents (55.8%) were aged 21-29, and 63.5% were unaware of the health risks associated with SBPs. Despite this, 51.5% reported experiencing negative effects. Peer pressure, cultural beliefs about beauty, and the notion that lighter skin enhances social status and marriage prospects were key motivators. Women with lower income and less education were more likely to use SBPs and perceive them as common among peers. Conclusion . the widespread use of SBPs in Mogadishu is fueled by cultural and psychological factors, along with limited awareness of health risks. Public health initiatives, stricter regulations, and educational campaigns are essential to reduce SBP use and promote awareness of the dangers.