The Impact of Ecocentric Leadership on Green Innovation and Workplace Behavior Mediated by Epistemic Motivation and Greenwashing
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Purpose: This research aims to examine the role of ecocentric leadership to cultivate green workplace behaviour among employees. It identifies the unique relationships among social networking sites (SNSs), techno-epistemic attitudes and espistemic motivation to outline environmental sustainability while examining moderating role of greenwashing in fostering organizational sustainability. Design/methodology/approach: Survey-based time lagged data werecollected from 384 strategic managers working in the manufacturing sector of Pakistan. Data were analyzed using partial least squares structural equation modeling to test the hypotheses. Findings: Results indicated that all direct and indirect relationships are significant. Ecocentric leadership exerts a significant impact on green workplace behavior in the mediating role of SNSsand techno-epistemic attitude. Furthermore, all moderating relationships significantly affect green innovation and workplace behavior. Leaders and managers are capable ofeffectively establishingthe approaches and strategies that align the production process with sustainable goals. This research contributed to the empirical and theoretical review of green workplace behavior and innovation by using ecocentric leadership as a strong influencer. Practical implications : This study offers actionable insights for businesses seeking to develop Eco centric leadership and green workplace behavior and green inoovation and mediating moderating mechinisam. Originality: This study provides new insights into how eco-centric leadership fosters the green workplace ebheavior and green innovation at work place .
