The Relationship Between Social Media Usage, Fear of Missing Out and Loneliness Among Youth in Kerala

This study examines how social media activity relates to the experience of Fear of Missing Out (FOMO) and feelings of loneliness among young adults in Kerala aged 18 to 30. Data were gathered from 303 participants through standardized instruments like UCLA Loneliness Scale, a revised FOMO scale and a subscale from the MTUAS for measuring social media engagement. Analysis showed that heavier use of social media tends to align with stronger feelings of FOMO and greater loneliness. Clear patterns emerged in gender differences, with women reporting higher FOMO and loneliness levels than men. Place of residence also shaped outcomes whereas individuals living in urban areas showed higher scores across all three variables compared to those from semi-urban and rural settings. Regression analysis pointed out to FOMO as a significant driver of social media usage, while loneliness had a weaker direct impact. These results suggest a reinforcing loop where online behaviour and emotional vulnerabilities intensify one another. The study highlights the urgent need for interventions that encourage healthier digital habits and to strengthen emotional resilience among young users navigating today's highly connected world.